Trade Promotion Program
VIETNAM SEAFOOD
EXPORT GATEWAY
2026
"From Vietnam to Global Buyers"
Trade promotion program connecting Vietnamese seafood to international distribution systems
Event Information
Seoul – COEX
Korea Seafood Show 2026
May 17-23, 2026
7 days - 6 nights
Selection
Limited Scale
Market Experience – Meet the Right Buyers – Real Market Test
🔍 Why do many Vietnamese businesses struggle to access the Korean market?
Despite having good products and stable production capacity, many businesses face obstacles due to:
The problem isn't the product, it's how we approach the market.
🎯 What makes Vietnam Seafood Export Gateway 2026 different?
HDP Holdings doesn't organize formal programs. We design a practical trade promotion program focused on connecting with the right partners, testing markets, and creating real implementation value.
Participating businesses will:
Gain deep understanding of the Korean market before launching business operations
Get direct access to suitable distribution systems and buyers
Test products and measure market reactions right at the trade fair
Negotiate and move towards signing with HDP Holdings' support
Build a clear, feasible market approach roadmap after the trade fair
"The program is designed for seafood export businesses with existing production capacity, wanting to expand internationally and ready to invest in real market research"
Key Benefits
A comprehensive program designed to ensure success
Market Research
Detailed data on Korean market trends, pricing, and quality standards
Buyer Connection
Direct meetings with distributors, retail chains, and major importers
Market Verification
Product testing, direct feedback, and potential measurement
Negotiation Support
Translation services, legal support, and consulting during negotiations
🧩 Who is this program for?
Seafood Export Businesses
Manufacturers and exporters with stable capacity
International Experience
Already have or want to expand to new markets
Ready to Experience
Committed to full 6-day program participation
Limited Attendance
Limited scale with industry-specific business selection to ensure connection quality and high efficiency
📅 Key Trade Promotion Schedule
Summary of 6 full days from May 17-22, 2026
Departure Vietnam → Seoul
- •Night flight, HDP supports all procedures
- •Group businesses by industry & objectives
Market Research & Experience
- •Meet promotion representatives, learn about Korean seafood market
- •Visit E-Mart, Lotte Mart in person
- •Analyze price – packaging – segments – competitors
Korea Seafood Show 2026 Opening
- •Connect with Organizers, industry associations
- •Meet major distribution systems directly: E-Mart, Lotte Mart, Coupang, GS Retail, CJ, SSG
B2B & AI Live Commerce Experience
- •B2B Matching: importer, distributor, logistics, OEM/ODM
- •Product demo & trial sales via 24h AI Live Commerce
- •Evaluate real market reactions
Deal Making & Networking
- •Private meeting rooms at COEX
- •Deep negotiations – MOU signing – build cooperation roadmap
- •Private Networking Dinner with key buyers
Market Experience & Return
- •Visit some Korean landmarks
- •Gala Dinner summary
- •Check out and return procedures
HDP Holdings' Companion Role
HDP Holdings accompanies businesses throughout the entire program, from preparation to implementation and post-fair follow-up.
Accurate Screening & Connection
With suitable buyers
Content & Strategy Preparation
Custom content, messaging and approach strategy for each business
Translation & Negotiation Support
Accompanying during exchange and negotiation processes
Post-Fair Follow-up & Support
Post-fair connections based on business development needs
Flexible Participation Packages
Three levels – corresponding to three different market objectives
Not sure which package to choose?
Our consultants will help you find the solution that best fits your business goals.
HDP Holdings' Commitment
HDP Holdings commits to delivering real value: businesses understand the market better, access the right partners, and have clear implementation direction after the fair.